Google Business Profile
Review eligibility, categories, service areas, contact information, website links, services, photographs and profile completeness.
Local SEO for Tradesmen
Local SEO built around the places and services you really cover.
Novas helps trade and service businesses create a cleaner route into Google Search and Maps. The work connects your website, Google Business Profile, service information, reviews and measurement without producing hundreds of duplicate pages.
CRM Dashboard
What matters
Local visibility is a connected system.
A website page alone does not create a strong local presence. Google needs consistent evidence about the business, its services, where it operates and whether customers trust it.
Service led website structure
Create genuinely useful pages for important services, with clear internal links and enough detail to deserve their own search result.
Accurate local signals
Keep the business name, phone, coverage and other important details consistent across the website and relevant listings.
Reviews and measurement
Build an honest review request process and track Search Console visibility, calls and enquiries so changes can be assessed.
Recommended structure
What a practical local SEO setup covers
The priority depends on the current condition of the website and profile. We start with the areas that prevent Google and customers from understanding the business clearly.
- Technical indexing and Search Console setup
- Google Business Profile review and website alignment
- Core service page planning and on page optimisation
- Sensible coverage information and local relevance
- Review, citation and trust signal consistency
- Ongoing query, page and enquiry measurement
The approach
No mystery switch and no ranking guarantee.
- 01Audit what Google can currently crawl, index and understand.
- 02Fix inaccurate, missing or duplicated business information.
- 03Prioritise commercial services using real search and customer language.
- 04Publish useful pages in a clear site hierarchy.
- 05Measure performance and improve the pages earning impressions.
Questions
Straight answers before we start.
Continue exploring
Start with a useful conversation
Tell us what you want the website to achieve.
We will review the business, the work you want and the current online position before recommending the page plan.
Discuss Local SEO